Branding

Branding for your chapter

Please read and follow the instruction on our Branding Guidelines to ensure that your chapter’s branding is consistent with the RLadies+ Global brand.

Here are some highlights and links to the most important resources:

Colors Palette

Main colour: #881ef9 (Blue Violet)

Accent colours: #146af9 (Dodger Blue) & #ff5b92 (Brilliant Rose).

Basic colours: #2f2f30 (Bastille Black) & #ededf4 (Lavender White).

Fonts

The main font to be used in all text is Poppins. You can download from Google Fonts. For accessibility, make sure the line spacing of all text is at least 1.5 pt. The hierarchy of the text helps with readability and accessibility. The main title should be Poppins Medium and the Headings of different level Poppins Semibold. The main text should be Poppins Regular. For emphasis, you can use Poppins Bold.

Logo

The logo of R-Ladies can be found in the branding-materials.

Chapter logos should use the officials colors and be designed following the instructions in the Branding Guidelines and using the regional hex logo templates.

Templates

We have a series of templates for you to use for your chapter’s events, social media, etc. to make sure that the branding is consistent across the organization.

You can of course create your own template and share it, but feel free to re-use existing ones as much as possible to save time and ensure consistency.

Manuals

We also have manuals that explain step by step how to use the templates and other differents resources with open and free software.